How to Start a Website

  • Jake Yeaton
  • 07/25/22

Provide strategic direction.

A sales strategy is vital to selling your products or services. To execute your plan, your company needs to provide direction. Should your employees focus on email conversions versus social media conversions this quarter? Are you boosting your efforts on LinkedIn instead of Facebook? Your business needs to provide your team with guidance to be effective.

Outline roles and responsibilities.

Your company’s sales plan should outline the roles and responsibilities for your sales team and leadership. The benefits of this include efficient task delegation, improved collaboration, overlap reduction, and increased accountability.

Monitor your sales team’s progress.

Your sales team is the driving force behind your strategy. If they do well, so does the company. Unfortunately, the alternative is also correct. Monitoring your team’s progress on organizational goals allows you to manage your objectives. It ensures you have the people and tools in place to be successful.

Sales Planning Process

One thing to keep in mind, though, is that sales planning doesn't just encompass the creation of a sales plan document. For that document to be more than something that gathers dust on the bookshelf, a high-level strategy is required.

You should:

  • Gather sales data and search for trends.
  • Define your objectives.
  • Determine metrics for success.
  • Assess the current situation.
  • Start sales forecasting.
  • Identify gaps.
  • Ideate new initiatives.
  • Involve stakeholders.
  • Outline action items.

Step 1: Gather sales data and search for trends.

To plan for the present and future, your company needs to look to the past. What did sales look like during the previous year? What about the last five years? Using this information can help you identify trends in your industry. While it’s not foolproof, it helps establish a foundation for your sales planning process.

Step 2: Define your objectives.

How do you know your business is doing well if you have no goals? As you can tell from its placement on this list, defining your goals and objectives is one of the first steps you should take in your sales planning process. Once you have them defined, you can move forward with executing them.

Step 3: Determine metrics for success.

Every business is different. One thing we can all agree on is that you need metrics for success. These metrics are key performance indicators (KPIs). What are you going to use to determine if your business is successful? KPIs differ based on your medium, but standard metrics are gross profit margins, return on investment (ROI), daily web traffic users, conversion rate, and more.

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